How to Target Your Ideal Customer on TPT


When you’re selling products on Teachers Pay Teachers (TPT), it’s important to think about who your ideal customer is. Not everyone who comes across your product will be interested in purchasing it, and that’s okay! By taking the time to identify your ideal customer, you can narrow down your target market and create marketing materials and resources that are more likely to resonate with those who are most likely to buy from you.

Here are a few tips for finding your ideal customer on TPT: 

Think about what you’re selling.

Before you can start targeting your ideal customer, you need to think about what it is that you’re selling. What problem does your product solve? Who is most likely to need or want your product? When you have a clear understanding of what it is that you’re offering, it will be easier to identify potential customers. Once you’ve targeted your ideal customer, it’s easier to make decisions in your business with this person in mind. Take the time to hone in on exactly who you are creating resources for and what problem you solve for them. 

Research your competition.

Part of identifying your ideal customer is understanding who else is selling similar products. Take some time to peruse the “Related Products” section on TPT and see what other sellers are doing. Who are they targeting with their marketing materials? What language are they using? By understanding what others are doing, you can better position yourself and your products to stand out from the crowd.

Utilize TpT search filters.

TPT offers a variety of search filters that can be used to help narrow down results and find potential customers. When you use relevant keywords and utilize the various search filters, you’ll be able to find buyers who may be interested in what you have to offer. Start by typing keywords for your products in the TPT search bar. What pops up to complete the search? Example: Type “text structure” into the search bar. You’ll see several search terms come up. Those are the trending terms at this time. Can you edit your title to include those terms? If so, you may draw more eyes to your products and bring your ideal customer to your store.

Be where your people are.

Think like your customer, where do they spend their time when they’re scrolling their phone during prep period? Where do they go to search for ideas and inspiration? Position your resources where your customers invest their time. Pinterest is great for just that. Create eye catching pins that include a call to action to tell your customer where you want them to go next. You can use Tailwind to help create, schedule, and get more eyes on your pins! Also consider joining Facebook groups in your niche to get an idea of what your customers are asking for. Read the group rules first, many groups do not allow self-promotion so consider it more research than outreach.



There are a number of ways that you can find your ideal customer on TPT. By thinking about what you’re selling, researching your competition, and being where your people are, you can narrow down your target market and create marketing materials and resources that are more likely to attract buyers. So what are you waiting for? Start targeting those ideal customers, friend!

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